PHLYTRI News

Title Sponsor Philadelphia Insurance Companies Posts a $6,000 Bonus to The Winning Team at the PHLYTRI on June 26

Philadelphia, PA (June 13, 2011) – The Philadelphia-based Fuji and Kestrel brands are set to bring their ongoing Tri Wars, a season-long competition pitting Fuji sponsored pros against Kestrel sponsored pros, to the 7th Annual Philadelphia Insurance Triathlon on June 26. Event Title Sponsor Philadelphia Insurance Companies has jumped into the fray and stoked the fire by posting a $6,000 bonus prize for the team with the best combined time at the PHLYTRI International Distance race on June 26. PHLY will offer additional incentive for the Tri Wars competition leading into the Ironman World Championships and/or 70.3 World Championships, with details to be announced following the PHLYTRI.

To date, Fuji and Kestrel pros scheduled to battle it out at the PHLYTRI are Matt Reed, Sara McLarty and Tyler Butterfield representing Team Fuji and Andy Potts, Pip Taylor and Cameron Dye leading Team Kestrel.

"Philadelphia Insurance Companies is proud to be working with Philadelphia-based Fuji and Kestrel brands to bring some of the sport's top athletes to our hometown race," said Jamie Maguire, Chairman and CEO, Philadelphia Insurance Companies. "The PHLYTRI is one of the top multisport events in the country and by including the bonus prize to the Fuji-Kestrel Tri Wars we've added yet another layer of fun and competition to our world-class event."

"These athletes all want to win. But to add a little fuel to the fire will certainly get some juices flowing," says Chris Mesigian, Fuji's marketing manager. "It's fantastic to have Philadelphia Insurance's support of our great pros. Besides, I’m looking forward to Team Fuji's celebratory dinner afterwards."

"In his dreams," responded Steve Harad, brand manager for Kestrel.

Fans can keep track the current standings of the ongoing Fuji and Kestrel Tri Wars at www.facebook.com/TriWars.

Founded in 2005, the Philadelphia Insurance Triathlon is one of the largest and most popular triathlons in the country. Held in the city’s historic Fairmount Park, the race was named a top-five triathlon in the United States by Outside Magazine, was lauded as one of the top big city triathlons by Inside Triathlon Magazine, and named one of the "10 Greenest Races" by Triathlete Magazine.

The PHLYTRI returns for a second year as part of the Life Time Triathlon Series -- the oldest and most prominent series of international-distance triathlon events in the United States. The main event of the Life Time Series is the premier Race to the Toyota Cup, which challenges the world's top professional triathletes to battle for points and a chance to win the coveted Toyota Cup. The 2011 Series consists of seven events, including stops in Miami, Austin, Philadelphia, Minneapolis, Chicago, Los Angeles and Dallas. Additional information about the Life Time Triathlon Series and Race to the Toyota Cup can be found at racetothetoyotacup.com.

For more information or to register for the Philadelphia Insurance Triathlon, visit www.PhillyTri.com or www.facebook.com/PHLYTRI.

About Philadelphia Triathlon, LLC

Philadelphia Triathlon, LLC is a leading multi-sport race production and management company. Based in Wayne, PA, Philadelphia Triathlon owns and produces the highly-regarded Philadelphia Insurance Triathlon -- named a top triathlon in the U.S. by Outside Magazine and Inside Triathlon Magazine; the SheROX Triathlon Series – the fastest growing women’s triathlon series in the country; and Ironman 70.3 Pocono Mountains -- one of the newest Ironman 70.3 races in the global Ironman Series. Known for producing high quality races, Philadelphia Triathlon, LLC also provides management and race operation services for additional endurance sporting events. For more information, please visit www.PhillyTri.com.