Media
Suzuki Auto Named Presenting Sponsor of the Philadelphia Insurance Triathlon
PHILADELPHIA (March 3, 2008) - Organizers of the Philadelphia Insurance Triathlon today announced Suzuki Auto has signed a multi-year commitment to become presenting sponsor of the event. Taking place June 20-22, the Philadelphia Insurance Triathlon presented by Suzuki Auto will host a weekend full of events, including a Sprint and an Olympic distance race as well as a Kids Fun Run and Kids Duathlon. The Olympic distance race also will serve as the 2008 USA Triathlon Mid-Atlantic Regional Championship.
“Suzuki is very excited to partner with the Philadelphia Insurance Triathlon in presenting one of the top triathlons in the country,” said Gene Brown, vice president of marketing for American Suzuki. “An event designed for thrill-seekers, this triathlon provides an appropriate platform for Suzuki to communicate its ‘Way of Life’ brand spirit.”
“We are very pleased to have Suzuki on board as presenting sponsor of the Philadelphia Insurance Triathlon,” said Richard Adler, managing director, Philadelphia Triathlon, LLC. “In just our fourth year, we have established a reputation as a premier event in the multi-sport community. We are excited about bringing a new company into the sport. Suzuki is a great brand and we are pleased that we can provide them, and all of our sponsors, tremendous value through our world-class event.”
Founded in 2005, the Philadelphia Insurance Triathlon presented by Suzuki Auto is one of the largest and most popular triathlons in the country. Held in the city’s historic Fairmount Park, the race was named a top-five triathlon in the United States by Outside Magazine in 2007 and was lauded as one of the top big city triathlons in the January 2008 issue of Inside Triathlon Magazine.
For more information on the Philadelphia Insurance Triathlon presented by Suzuki Auto, visit www.Phillytri.com.
About Suzuki
The Brea, Calif.-based Automotive Operations of American Suzuki Motor Corporation was founded in 1985 by parent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in the United States through a network of approximately 500 automotive dealerships in 49 states. Based in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle and outboard motor manufacturer with sales of more than two million new automobiles annually. Founded in 1909 and incorporated in 1920, SMC has operations in 187 countries. For more information, visit www.media.suzukiauto.com.
About Philadelphia Triathlon, LLC
Philadelphia Triathlon, LLC is a leading multi-sport race production and management company. Based in Wayne, PA, Philadelphia Triathlon owns and produces the highly-regarded Philadelphia Insurance Triathlon -- named a top triathlon in the U.S. by Outside Magazine and Inside Triathlon Magazine -- and the SheROX Triathlon Series -- the fastest growing all women’s triathlon series in the country. Known for producing high quality races, Philadelphia Triathlon, LLC also provides management and race operation services for additional endurance sporting events. For more information, please visit www.phillytri.com.
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Media Contacts:
Ed Donovan
Philadelphia Insurance Triathlon
610-220-1441
pr@phillytri.com
Andrew Nicolai
PainePR for American Suzuki
949-809-6786
anicolai@painepr.com
